10 Ways to Say “We Appreciate Your Business” to Customers

Are you trying to show your customers how much you appreciate them?

Perhaps you’re worried that “we appreciate your business” is too generic or overused.

Well, you’ve come to the right place to learn more about it.

This article will teach you how to say thank you to customers after they’ve bought something from your company.

Is It Okay to Say “We Appreciate Your Business”?

It is okay to say “we appreciate your business.” It’s professional and lets customers know just how much you care about them coming to your company and buying from you.

It works really well to let customers know how much you appreciate them.

After all, the mark of a successful business is one that looks after its customers. That’s why this phrase is great to include in emails, cards, and even invoices.

Check out this letter sample to learn more about how it works:

Dear Valued Customer,

Thank you so much for purchasing through our website again.

We appreciate your business.

All the best,
Doris Dawn

Pros

  • It’s very polite and appreciative.
  • It’s formal, so it works well when contacting customers through many mediums.

Cons

  • It’s a bit generic, so it doesn’t feel very personal if used too much.
  • It can easily be mistaken for a bulk thank-you message, which some customers will ignore.

So, it’s clear that “we appreciate your business” is a great phrase to use in formal emails. However, that doesn’t mean it’s the only acceptable choice.

Keep reading to learn how to write a “we appreciate your business” email, letter, or card. We’ve provided some excellent synonyms to help you explore your options.

What to Say Instead of “We Appreciate Your Business”

  • We’re grateful for your continued support
  • Thank you for your business
  • Thank you for choosing us as your preferred provider
  • Your business means the world to us
  • We value your trust in us
  • We’re honored to serve you
  • Thank you for being a loyal customer
  • We’re thankful for your ongoing business
  • We’re delighted to have you as a customer
  • Your continued support is truly valued

1. We’re Grateful for Your Continued Support

To start with, you can try “we’re grateful for your continued support” instead of “we appreciate your business.”

Using a word like “continued” works well when thanking repeat customers. It shows that you always value their business when they come to you.

Also, it’s formal and respectful, which goes a long way when emailing customers.

If you’re still unsure, it’s a good idea to review this email example:

Dear Miss Cliffe,

We knew we could count on you to pick up this new product!

We’re grateful for your continued support.

Yours,
Michael Angel

2. Thank You for Your Business

One of the simpler “we appreciate your business” messages to include in your writing is “thank you for your business.”

Honestly, a simple switch of “I appreciate” for “thank you” can keep things light-hearted yet sincere.

So, it’s good to use when thanking new customers. You might not have built a particularly strong relationship with them (yet), but it’s a great way to start developing one.

Also, feel free to check out this sample email to learn more about how it works:

Dear Valued Customer,

We are truly glad to see you purchasing with us.

Thank you for your business.

Best,
Anna Jenkins

3. Thank You for Choosing Us as Your Preferred Provider

It’s worth using “thank you for choosing us as your preferred provider” in some instances.

It’s formal and sincere. So, for the most part, it’s going to be a great way to cheer a client up.

You can use it in an email to clients whenever necessary. It also looks good at the end of an invoice, as it shows that you’re happy doing business with a client who needs to pay you.

Feel free to check out this example if you still need help:

Dear Ms. Whitelist,

We have attached your invoice to this email to be paid when possible.

Thank you for choosing us as your preferred provider.

Kind regards,
Jack Brandy

4. Your Business Means the World to Us

Try using “your business means the world to us” as another way to say “we appreciate your business.”

It’s a great phrase that works in bulk letters to customers. Generally, you can use this as a kind and formal message that shows just how much you value your customers.

Also, it’s quite useful on a thank-you card. After all, it sounds sincere and positive, which goes a long way when you’re serious about thanking your customers.

This letter sample should also help you to understand more about it:

Dear Valued Customer,

This is your tenth purchase through our website, and we’re so happy to work with you.

Your business means the world to us.

Thank you so much,
The White Co.

5. We Value Your Trust in Us

You should also try “we value your trust in us” instead of “we appreciate your business.” This is a great way to let customers know how much they’re valued.

The more valued a customer feels, the more likely they’ll be to come back to you.

That’s why this phrase works so well. It shows that you genuinely appreciate a customer for coming to your company.

It’s professional and sincere. So, it’s bound to go a long way in retaining members and customers when you need them to stick around for your company.

Also, check out this example if you need more help:

Dear Miss Adams,

It’s clear that you value our company and enjoy the things we can provide for you.

We value your trust in us.

Best regards,
Norbert Greene

6. We’re Honored to Serve You

Try using “we’re honored to serve you” to mix things up a little bit, too.

Generally speaking, this phrase is formal and respectful. After all, it’s a genuine way to thank loyal customers who are happy to work with your company.

You should use it when you’re writing to a long-standing customer. It shows them that their patronage hasn’t gone unnoticed and you’re genuinely happy to continue working with them.

Here’s a great example to also help you understand more about it:

Dear Miss Willis,

We can see that you’re still one of our most loyal customers, and we appreciate that.

We’re honored to serve you.

All the best,
Scott Martinez

7. Thank You for Being a Loyal Customer

Another way to say “we appreciate your business” is “thank you for being a loyal customer.”

This is a great way to thank long-standing customers when they return to your company.

It lets them know that they’re valued in a formal and polite manner. So, most customers will be happy to receive something like this via an email from your company.

This sample email will also help you to understand it better:

Dear Taylor,

It certainly means a lot to us that you keep coming back for more of our products.

Thank you for being a loyal customer.

Yours truly,
Georgia Stevenson

8. We’re Thankful for Your Ongoing Business

You can also try “we’re thankful for your ongoing business.” This is a great way to remain professional when contacting someone working alongside your company.

Try it when writing to a client. It shows that you’re happy doing business with them, and you’re glad to see that they’re happy to work alongside you as well.

Generally, this is a great way to let a client know you respect and value them. The more respected they feel, the more likely they’ll be to stick around.

Feel free to check out this example if you still need help:

Dear Mr. White,

It’s great to see that you’re still so keen to work alongside us.

We’re thankful for your ongoing business.

All the best,
Suzanna Shirley

9. We’re Delighted to Have You as a Customer

For something a bit more friendly and personal, why not give “we’re delighted to have you as a customer” a try?

It’s a great phrase that works well when sending a thank-you letter to customers. It shows just how much you value their business.

Customers will be truly flattered to receive something like this in a letter from you or your company. Try it yourself and find out how useful it is.

Also, here’s a great letter sample to show you more about it:

Dear Thomas Hargraves,

We really appreciate your purchase through our website today.

We’re delighted to have you as a customer.

Yours,
Morris Dans

10. Your Continued Support Is Truly Valued

Finally, you can consider “your continued support is truly valued” as another way to say “we appreciate your business.”

It’s great to include in a letter to loyal customers. Most of the time, it’s honest and direct. It shows just how much you appreciate the fact that your customers stick with you.

As far as messages to customers go, this is a great way to build a positive working relationship with them. Use it and see for yourself how successful it can be.

Also, check out this letter sample to learn more about it:

Dear Hillary Martin,

Thank you so much for enquiring about our product, and we hope you find it as useful as we do.

Your continued support is truly valued.

Best regards,
Maxwell Room